Real Estate Marketing and Research

Currently, as important as intrinsic product quality, is its ability to properly position itself in the market and communicate with target markets.

Services provided by Guedes Pinto are global, also incorporating the stage that defines a Marketing/Communication strategy for real estate products. We operate through two different stages:

Business to Business (B2B): communication with the professional market in the product merchandising stage
Business to Consumer (B2C): communication with the final client in the projects’ starting operation stage

Our participation goes through: 
||Definition of Marketing targets to be reached
||Development of communication plans integrated with the presence of variables: Research; Branding (creative approach; image design), Communication (Advertisement and Media relations); Events; Public Relations and Partnerships
||Establishment of an implementation Action Plan with timeline.
|| Identification of the plan’s control mechanisms
|| Action Management

Projects and Clients:


Retail Sales
|| Commercial Project Marketing Management - Lago Discount, V. N. de Famalicão – Developer:FUNGERE – Fundo de Gestão de Património Imobiliário
|| Commercial Project Marketing Management – Grijó Outlet, V. N. de  Gaia – Developer: Fundo de Pensões BES
|| Marketing Management of the business Project Galeria Bela Vista, V. N. de Gaia– Developer: FUNGERE – Fundo de Gestão de Património Imobiliário
|| Marketing Management of the business Project Trindade Domus, Porto - Developer: Banco Espírito Santo

Housing
|| Branding of Residential Project Paços de São Vicente, Braga – Developer: Urbanortenha 

Services/Corporate
|| Product branding, launching and communication – Águeda Park – Corporate Center. Developer: Civilria.
|| Product branding, launching and communication – Centro Alverca– Corporate Center. Developer: Martifer.
|| Product branding, launching and communication – Parque Oeste, Águeda– Corporate Center. Developer: Civilria.
|| Product branding, launching and communication – Parque Poente – Corporate Center and Wholesale retail. Developer: SIIBracara
|| Product branding and launching – Várzea Park, Barcelos – Commercial Project. Developer J. Araújo y Peixoto Empreendimentos Imobiliários